“Social responsibility is to create maximum shareholders value, working under the circumstances, where it is fair to all its stakeholders, workers, consumers, the community, government and the environment.”

-Narayan Murthy, Infosys founder

Our
Approach

ContentCraft being India’s first CSR-centric consultancy has developed a unique approach for providing social-sector management solutions. Studying the needs of an organisation and mapping them with the overall social objectives that goes well beyond merely fulfilling compliance obligations is embedded in our strategic vision for developing customised CSR solutions that creates tangible and intangible values for the core business of organisations.

We leverage our vast network of global & domestic domain experts to develop critical linkages for establishing Smart Partnerships in combination with our unique technology platform to design CSR project initiatives for delivering maximum impact across the value chain.

CSR CUNSULTING PROCESS

Our 10-step linked project management process is designed to deliver end-to-end solution efficiently for ensuring time-bound rollout and implementation of various social-sector initiatives.

With ever increasing consumer awareness and explosion of Social Media, it has become imperative for organisation to adopt ethical and sustainable business practices for enhancing brand salience with consumers.

CSR Advisory Services offered by ContentCraft help organisations to align their CSR initiatives with their overall business ecosystem by providing innovative and scalable solutions with quantifiable impact analysis. Our bouquet of services helps in guiding organisations to adopt and implement the best CSR practices that are acceptable globally.

STEP 1RESEARCH

FOR type and scope of a project that is seamlessly mapped to the core business of the organisation.

STEP 2PROJECT PLANNING AND ROLLOUT

DESIGNING projects that are based on the research outcome.

STEP 3LEGISLATION & REGULATORY COMPLIANCES

HANDHOLDING for obtaining the necessary legal and governmental clearances for ensuring full regulatory compliances.

STEP 4CERTIFICATION

VALIDATION and benchmarking of processes and outcomes through various international and national certification agencies like the International Standards Organisation (ISO)

STEP 5IMPACT ANALYSIS

PROJECT impact analysis is done using data for estimating tangible and intangible values generated through the project lifecycle.

STEP 6PROJECT SPECIFIC TRAINING

UPSKILLING critical manpower by providing them with project-specific, specialised training with the help of our expert trainers.

STEP 7ESTABLISHING SMART PARTNERSHIPS

FINDING the right strategic partners for various stakeholders of the project for delivering maximum impact.

STEP 8ADVOCACY & COMMUNICATION

ADVOCACY support and Communication across platforms are critical elements for building awareness among internal and external stakeholders and beneficiaries.

STEP 9PROJECT LIFE CYCLE ANALYSIS UTILISING BIG DATA ANALYTICS

THE lifecycle of any project is measured accurately using big data analytics which is one of the core specialities of ContentCraft.

STEP 10SUPPLY CHAIN INTEGRATION USING OUR TECHNOLOGY PLATFORM

INTEGRATING the supply chain to a common platform with the help of technology backbone for efficient project management, nimble decision making and better monitoring.
For companies that see CSR as an opportunity to strengthen their business, the big challenge is execution. Smart partnering can provide a practical way forward…
Article Source: McKinsey & Company
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