In the current business landscape in India, Corporate Social Responsibility (CSR) is no longer just a mandatory compliance issue under Section 135 of the Companies Act, 2013. Hence the question, that why do we need CSR Advisory? Well, A large number of domestic and global case studies and surveys reports provide irrefutable empirical evidence that CSR activities have a direct impact on a company’s balance sheet. It has been firmly established that organisations that have invested in robust CSR initiatives enjoy greater goodwill of their customers, which have a direct bearing on a company’s topline and bottom line. A study conducted by GlobalWebIndex reveals that 43 % of young consumers in the US in the age group of 16 to 24 years are willing to pay a premium for a brand that has a positive impact on the environment. Similarly, some of India’s most-valued domestic brands such as Reliance Industries, Tata Group, TCS, ONGC, Wipro, Infosys etc., have invested heavily in targeted CSR initiatives beyond the remit of mandatory compliance.