Need for CSR
Advisory Services?

In the current business landscape in India, Corporate Social Responsibility (CSR) is no longer just a mandatory compliance issue under Section 135 of the Companies Act, 2013. Hence the question, that why do we need CSR Advisory? Well, A large number of domestic and global case studies and surveys reports provide irrefutable empirical evidence that CSR activities have a direct impact on a company’s balance sheet. It has been firmly established that organisations that have invested in robust CSR initiatives enjoy greater goodwill of their customers, which have a direct bearing on a company’s topline and bottom line. A study conducted by GlobalWebIndex reveals that 43 % of young consumers in the US in the age group of 16 to 24 years are willing to pay a premium for a brand that has a positive impact on the environment. Similarly, some of India’s most-valued domestic brands such as Reliance Industries, Tata Group, TCS, ONGC, Wipro, Infosys etc., have invested heavily in targeted CSR initiatives beyond the remit of mandatory compliance.

Socially Responsible Brands

With ever-increasing consumer awareness and the explosion of Social Media, it has become imperative for an organisation to adopt ethical and sustainable business practices for enhancing brand salience with consumers.

CSR Advisory Services offered by ContentCraft help organisations align their CSR initiatives with their overall business ecosystem by providing innovative and scalable solutions with quantifiable impact analysis. Our bouquet of services helps in guiding organisations to adopt and implement the best CSR practices that are acceptable globally without budget or timeline overruns.

“Businesses that engage in active CSR efforts take stock of the way they operate in the world to incorporate addressing cultural and social issues, with the aim of benefiting both in the process. Not only can CSR models increase business and revenue, they promote change and progress throughout the world, which often involves helping people with few or no resources.”

-Ohio University Report

A white paper published by MDPI studied the correlation between CSR and company strategy, supply chains, corporate governance, social business, ethics, and entrepreneurship indicates a strong, positive correlation between CSR initiatives and improved brand perception through engagement on Social Media.
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